A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush.
HausTech Poweredâ„¢ with Charcoal Pigment and Herbal Flower Complex
A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush.
HausTech Poweredâ„¢ with Charcoal Pigment and Herbal Flower Complex
$1 from every purchase supports mental health.
The Deep Dive
Carbon black-free ink developed to deliver the blackest pigment* and true matte finish in a clean formula with zero compromise. Custom Japanese calligraphy-inspired brush optimizes ink flow, making fine lines and bold designs easy for all eye shapes and artistry levels. All-day longwear and waterproof.
Herbal Flower Complex: Known to boost longwear performance + protect skin
Panthenol: Derived from vitamin B5, known to condition + nourish skin
Benefits
Carbon black-free
Blackest black pigment versus leading prestige brands
True matte finish
Custom engineered brush inspired by Japanese calligraphy
All-day longwear
Waterproof, transfer-proof + sweat/humidity-proof
Quick-drying + self-setting
Ophthalmologist + Dermatologist tested
Made in Korea
Created with Kindness: Clean, Cruelty-Free, and Veganâ„¢
THIS CARBON BLACK-FREE LIQUID EYELINER PASSES THE TEST*
98% agree it dries + sets quickly
97% agree it’s flexible + provides a comfortable application
97% agree it’s easy to apply + use
97% agree it applies evenly
96% agree it provides precise lining
96% agree it glides on smoothly without tugging + skipping
*Based on a 3rd party consumer perception study of 90 panelists ages 20-55 after application
Artistry Tips
For optimal performance, shake the pen before each use and store flat with cap closed tightly. If the brush tip starts to feel dry, simply wipe with a damp paper towel to re-activate ink flow. Applying setting powder and allowing eyeliner to dry fully will minimize smudging on more oily eyelids.
Pro Tips
Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist.
"The brush is a true artistry tool designed to hug the contours of any eye shape, making winged liner looks quick and easy—even for beginners. Starting at the outer corner, hold the brush parallel to your eye and use the entire length of the fibers to stamp across the lash line. Extend your line further out for a more dramatic wing effect and 'flick' the brush at the tip for an extra sharp point."
Ingredient Spotlight
Charcoal Pigment
Delivers clean, intense black pigment + optimal ink flow.
We believe that art has the power to shape the future. We go beyond looks, giving you the tools for endless creativity and self-expression.
SCIENCE IS A FORCE
We combine science with nature to create clean, high-performing products of the future. We're committed to experimentation and innovation, always.
KINDNESS IS POWER
Every purchase supports the Born This Way Foundation, focused on the mental health of young people and working with them to build a kinder and braver world.
All of our products are created with kindness: clean, cruelty-free and vegan.
This is excellent liquid eyeliner! It's quickly become a favorite.
It goes on smoothly and easily, and it's very rich in color so I don't need to keep building it up as much as some other brands.
It stays put all day until I remove it before bed, as well.
This has a permanent place in my beauty routine, I highly recommend it.
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Ruth W.Reviewed by Ruth W.
Verified Buyer
I recommend this product
Age
31-40
Skin Tone
Medium
Skin Type
Oily
Rated 5 out of 5
Review posted
Stunning
Stunning. Best liquid liner
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LM
LORELEI M O.Reviewed by LORELEI M O.
Verified Buyer
I recommend this product
Age
Over 60
Skin Tone
Medium
Skin Type
Dry
Rated 5 out of 5
Review posted
Fantastic for this 66 yr-young gal.
When I first put it on my lid to make a wing, I was so impressed. You see, I've always found eye liner impossible and only for the true makeup experienced person. I'm a painter and dang, I'd love a paint brush to work like this. I have tremors and yet I had control. And the black is black. I feel so "in" now that I can do eyeliner. I was excited to run my errands once these mystery eyes were out the door.
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EF
Evelyn F.Reviewed by Evelyn F.
Verified Buyer
I recommend this product
Age
25-30
Skin Tone
Light
Skin Type
Normal
Rated 5 out of 5
Review posted
lightweight and buildable
Doesn't bother my sensitive eyes at all and easy to apply, moreso than a lot of applicators. Formula tends to need a second coat but looks great after that.