B Structural
Volumizing + Lengthening
Mascara
Black Onyx
Black
$1 from every purchase supports mental health.
The Deep Dive
Introducing a volumizing mascara that's good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use**. Achieve weightless, lifted lashes that last 12 hours. Easy to build and remove.
**Based on a 3rd party clinical study of 100 participants ages 18-55
Fill Weight: 8 ml / 0.27 fl oz
HausTech Powered™ Innovation
Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible web-like matrix for soft, flexible hold + buildable volume while strengthening lashes
Rice Protein: Helps to promote hair health
Panthenol: Derived from vitamin B5, known to condition + nourish skin
Benefits
5X fanned-out volume** + flexible hold
Weightless, fiber-free lengthening
Fortifies lashes with continued use to reduce lash loss**
Easy to build + easy to remove
12 hour extended longwear**
All-day longwear
Clump + flake-free
Alcohol-free
Doesn’t smudge or transfer + resists sweat + humidity
Ophthalmologist tested + hypoallergenic
Safe for sensitive eyes + contact lens wearers
Made in Italy
Created with Kindness: Clean, Cruelty-Free, and Vegan™
Artistry Tips
Coat lashes from root to tip and build to your desired level.
Our custom, dual-sided brush was artfully engineered for all lash types and eye shapes. Use the flat side to deposit pigment and the hourglass side for fanned-out volume.
Formula stays soft and flexible throughout application so you can build natural to fanned-out volume and length. Easy to build and easy to remove.
Pro Tips
Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist.
"Since this innovative formula stays soft and flexible throughout the application process, you can build it to your desired volume level without it getting clumpy or flaky. Wiggle the flat side of the custom dual-sided brush at the base of your lashes to load pigment, then roll through the tips with the hourglass side. 1-2 layers will give easy, everyday volume—amp up your look with 3-4 layers for more dramatic, fluttery volume. Don't forget to use the tapered tip of the brush to reach those tiny lashes at the inner and outer corners of the eyes."
Black Onyx
Aqua (Water, Eau), Glyceryl Stearate, C18-36 Acid Triglyceride, Synthetic Wax, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax, Cire de Carnauba), Ricinus Communis (Castor) Seed Oil, Acrylates Copolymer, VP/Hexadecene Copolymer, Stearic Acid, Glycerin, Palmitic Acid, Sr-(Spider Polypeptide-1 Oligopeptide-178)*, Pentylene Glycol, Panthenol, Synthetic Beeswax, Hydrolyzed Rice Protein, Proline, Tocopherol, Arginine, Xanthan Gum, Octyldodecanol, Hydroxyacetophenone, Ethylhexylglycerin, Propanediol, Sodium PCA, Phenoxyethanol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide, CI 77499 (Iron Oxides), CI 77007 (Ultramarines)
*Vegan B-Silk™
Fill Weight: 8 ml / 0.27 fl oz
HausTech Powered™ Innovation
Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible web-like matrix for soft, flexible hold + buildable volume while strengthening lashes
Rice Protein: Helps to promote hair health
Panthenol: Derived from vitamin B5, known to condition + nourish skin
Benefits
5X fanned-out volume** + flexible hold
Weightless, fiber-free lengthening
Fortifies lashes with continued use to reduce lash loss**
Easy to build + easy to remove
12 hour extended longwear**
All-day longwear
Clump + flake-free
Alcohol-free
Doesn’t smudge or transfer + resists sweat + humidity
Ophthalmologist tested + hypoallergenic
Safe for sensitive eyes + contact lens wearers
Made in Italy
Created with Kindness: Clean, Cruelty-Free, and Vegan™
**Based on a 3rd party clinical study of 100 participants ages 18-55
THIS CLEAN MASCARA PASSES THE TEST*
Immediately after 1 use:
98% agree mascara provides a rich, intense black color
97% agree mascara is volumizing and makes lashes look longer
91% agree this mascara does not clump
After 12 hours:
95% agree mascara is long-wearing and lashes stayed lifted
92% agree mascara feels weightless
After 4 weeks:
96% agree lashes feel conditioned with continued use
92% agree lashes appear healthier with continued use
*Based on a 3rd party consumer perception study of 100 participants ages 18-55
Videos
HausTech Powered™ Innovation
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Vegan B-Silk™
A bio-engineered polypeptide that wraps lashes in an invisible web-like matrix for soft, flexible hold + buildable volume while strengthening lashes.
Learn More
Reviews
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