Kindness + Inclusivity

Beauty For All

We create beauty for all with versatile, multitasking formulas tested on an extensive range of skin tones and types—so everyone everywhere has the freedom to express themselves through makeup.

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Born This Way Foundation

$1 Donated From Every Purchase

Born This Way Foundation focuses on the mental health of young people, working with them to build a kinder and braver world.

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Featured Programs

Channel Kindness

This storytelling platform is a space where young people can find and share stories of kindness, resilience, and community, and take action in support of their own and others' wellness.

#BeKind365

A digital platform that helps participants practice intentional kindness every day, wherever they are, and whenever they can, in support of themselves, their loved ones, and their community.

Be There Certificate

60,000+ people have completed the free, online mental health course created by Born This Way Foundation and Jack.org to teach you how to recognize when someone might be struggling, understand your role in supporting that person, and learn how to connect them to help.