Born This Way Foundation Image features a group of 8 models, including our founder Lady Gaga, with varying levels of a pleased or smiling expressions pose closely together in a group. The models are all wearing Haus Labs by Lady Gaga.
Born This Way Foundation Image features a group of 8 models, including our founder Lady Gaga, with varying levels of a pleased or smiling expressions pose closely together in a group. The models are all wearing Haus Labs by Lady Gaga.

YOUR PURCHASE SUPPORTS MENTAL HEALTH

Together we're committed to building a kinder and braver world.

$1 from every purchase is donated to Born This Way Foundation, co-founded and led by Lady Gaga and her mother Cynthia Germanotta. The impact of your support goes a long way.

Learn more

Launched #BeKind365

a global digital kindness hub where you can discover curated acts of kindness, send affirming messages + witness the physical ripple effect
of kindness.

Lady Gaga hugging a young person
Two young people smiling
A person speaking

Expanded the
Kindness in Community Fund grant to 10 countries:

Australia, Brazil, Hong Kong, Malaysia, New Zealand, Singapore, South Africa, Thailand, United Kingdom + United States

1,900+ stories told 

since the launch of      Channel Kindness

a storytelling platform where people can find and share stories of kindness, resilience, and community, and take action in support of their own and others' wellness.