Born This Way Foundation Image features a group of 8 models, including our founder Lady Gaga, with varying levels of a pleased or smiling expressions pose closely together in a group. The models are all wearing Haus Labs by Lady Gaga.
Born This Way Foundation Image features a group of 8 models, including our founder Lady Gaga, with varying levels of a pleased or smiling expressions pose closely together in a group. The models are all wearing Haus Labs by Lady Gaga.

YOUR PURCHASE SUPPORTS MENTAL HEALTH

Together we're committed to building a kinder and braver world.

$1 from every purchase is donated to Born This Way Foundation, co-founded and led by Lady Gaga and her mother Cynthia Germanotta. The impact of your support goes a long way.

Learn more

Expanded the Kindness in Community Fund grant to 10 countries

Providing grassroots organizations grants of up to $150,000 to further their work meeting the diverse needs of young people in their communities in Australia, Brazil, Hong Kong, Malaysia, New Zealand, Singapore, South Africa, Thailand, the United Kingdom, and the United States.

50,000+ Be There Certificates earned

50,000+ people have completed the free, online mental health course created by Born This Way Foundation and Jack.org to teach you how to recognize when someone might be struggling, understand your role in supporting that person, and learn how to connect them to help.

2,000+ stories shared on Channel Kindness

This storytelling platform is a space where young people can find and share stories of kindness, resilience, and community, and take action in support of their own and others' wellness.

SHOP TO SUPPORT

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Black Onyx Matte
BESTSELLER
BESTSELLER
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OPTIC INTENSITY ECO EYELINER

OPTIC INTENSITY
ECO EYELINER

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Blush Matte
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HY-POWER PIGMENT PAINT

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